Tuesday, March 20, 2007

Search Engines and Black Hats

A friend of mine (who shall remain nameless - protecting the not-so-innocent) claims to be making thousands of dollars per day using Black Hat SEO. Black Hat SEO (Search Engine Optimization) is the art of manipulating search engines into giving you a higher ranking position than you deserve by using 'sneaky' techniques.
The Internet Search Engines FAQ gives a good rundown of Black Hat methods, listing some of the methods such as doorway pages which redirect visitors to the 'money page' or main page. The required code to create a doorway page is included on the site. Many Black Hat SEO's use blogger to create doorway pages as blogger subdomains rank quickly, especially on MSN.


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